Giving Santander, one of Europe’s leading banks, the conviction to talk about the slow, structurally outdated, conveyancing system in the UK.

The challenge.

Anyone who has bought a house or flat in the UK knows that the conveyancing system is outdated and can cause real problems. The challenge for us was to put some numbers on those harms – how many people had been affected and with what impacts?

The approach.

JL Partners conducted a large sample poll of a representative sample of the British to hear from them, including in their own words, what they thought of homebuying

The conviction.

We gave Santander the conviction to be certain just how many Brits had been impacted by the downsides of the conveyancing system and what the public thought overall

Evidence to bring to policymakers and demonstrate support for SSE Energy’s priority policies.

The challenge.

SSE wanted to demonstrate appetite for the green transition and dynamic local pricing policies, and test messages to develop an effective communications strategy to persuade the public and political stakeholders. 

The approach.

Nationally representative survey with over 6,000 respondents, with boost for key audiences regarding attitudes towards energy bills.  We used our MRP model to model support for each of the policies at an individual constituency level. 

The conviction.

We were able to identify MPs whose constituencies showed high levels of support, or opposition, for various policies.  It was the perfect way to get political stakeholders to sit up and pay attention.

JL Partners was the polling partner for the UK’s most listened to podcast during the 2024 UK General Election.

The challenge.

Giving TRIP the best view of how the 2024 election campaign was evolving.

The approach.

JL Partners provided TRIP with 10 waves of a 2,000 sample of the UK public to contribute to TRIP’s election coverage.

The conviction.

The result was one of the most accurate polls of the 2024 cycle in the UK consistently showing the Labour lead over the Conservative to be in the low double digits (as opposed to the 20s) even as early as May.

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Helping one of the UK’s largest money managers to understand the reception of their infrastructure project with local residents

The issue. 

Local reception is a key plank in landing infrastructure projects globally. Our client wanted to understand those who lived around their project and how they could ensure that community benefits matched local needs.

The approach.

Using a combination of our specialised local representative survey technique and focus groups to hone in on public opinion in the surrounding area

 The conviction.

Identified key audiences: sceptics to champions and persuadables. We provided actionable steps to take the projects forward including recommendations regarding pre-announcement comms -  narrative, localised message and channel strategy.

Stakeholder research and interviews for a grocery company expanding into the European Union.

The issue.

A major grocery brand aimed to expand into three European Union countries, and needed to know how to navigate the political and business context - including which reputational risks to manage and messages to emphasise.

The approach.

We conducted three surveys of business and policymaker elites in these countries, verified through Face ID and incentivised through bespoke travel and hotel points. This meant that, unlike low-quality panels, we tested messages and gathered insights from the very individuals that the company would be engaging with upon launch.

The conviction.

A set of actionable insights that allowed the company to build a message bible for use in each market, as well as an engagement plan and recommendations on partnerships and publicity - leading to a highly successful launch.

Impactful research which has generated front page coverage in newspapers and briefed to world leaders and senior stakeholders.

The issue.

MSC were looking for a research partner who could provide a genuinely novel piece of IP that stood up to the highest level of scrutiny, brought added depth into the Munich Security Report and could be tracked year to year.

The approach.

We regularly conduct 12 nationally representative surveys, from G7 and BRICS countries. We built a brand new index of public perception of global risks - balancing all the relevant components of perception of risk to create an index which was statistically rigorous whilst not being too elastic or inelastic. Annually we also include hot topic questions.

The conviction.

Our findings are included in the MSC’s annual report which underpins the conference. The research has been presented to world leaders and senior stakeholders and has generated front page coverage in newspapers. We support the MSC with briefings to world leaders, journalists, stakeholder engagement and events at each conference.

Recommendations to enhance brand reputation amongst stakeholders

The issue.

Our client wanted to understand awareness, perceptions and attitudes towards their brand and key competitors amongst key stakeholders. They specifically wanted to establish opinions of their 2025 Growth Strategy, their priorities and role in the energy transition

The approach.

We conducted depth interviews with five stakeholder groups - US Political, EU Political, UK Political, Australian Political and Energy Stakeholders.  This was complemented with a survey of energy stakeholders and some digital analysis

The conviction.

Developed a clear brand strategy and narrative to reposition the organisation, strengthen stakeholder confidence and enhance perceived value in anticipation of future structural change and possible privatisation.

Research that led to a five-fold increase in viewership, the launch of a successful paid membership model and competitive advantage by outperforming a rival channel.

The issue.

With media outlets facing increasing reputational pressures, one of the UK’s leading media brands commissioned us to conduct regular research to understand perceptions of their brand, areas of risk and opportunity.

The approach.

We conducted a regular tracker poll and focus groups amongst the general public, regular and irregular viewers of the channel.

The conviction.

An actionable strategy for communication with each key audience segment - recommendations that have gone on to bolster the outlet’s brand and secure competitive advantage versus a rival channel.  Viewing numbers have increased five-fold, and a new membership model was successfully launched driving revenue.

Research to underpin world-leading thought leadership for an industry leader in crop science.

The issue.

In a challenging environment for farmers as a result of climate change, volatile markets and rising inflation our client commissioned us to conduct the Farmer Voice survey to track those challenges and put the Farmer at the heart of everything Bayer Crop Science does.

The approach.

Survey of 800 farmers across 8 markets, on five continents. We also conducted a specific survey of small holders in India for a detailed case study of the market.

The conviction.

Presented by the CEO to international acclaim as a piece of industry-defining thought leadership.

Worldwide reputation tracking on a global scale with a corporate audience for a global energy company

The issue.

With fierce competition for attracting talent, our client wanted to track their reputation with senior professionals in order to understand which sectors are more/less attractive - and how the energy sector and our client perform.

The approach.

A survey of seven key markets to reach employees with graduate level jobs, with at least five years’ experience (quota’d in eight different energy sector specialisms). Using our best standard B2B panels, with loyalty programme incentives we reached niche audiences.

The conviction.

Provided our client with a detailed impression of their reputation in each key market, benchmarked against key competitors. Clear recommendations regarding engagement strategies to attract future talent.

Shaping the successful global launch of a new brand strapline, enhancing brand consistency and market impact.

The issue.

Our client was looking to develop a strapline to capture their brand mission globally, ensuring it resonated - both rationally and emotionally - with employees (across pay grades) and external stakeholders.

The approach.

Surveys with employees across pay grades and middle to senior professionals across key sectors, using an incentivised online panel. Approach included open questions seeking improvements to the straplines to inform changes.

The conviction.

We were able to provide recommendations as to the winning and amended strapline, which has now been launched worldwide to high acclaim.

Helping to shape and message business support schemes during the greatest economic crisis in a generation

The issue.

The Cabinet Office needed to understand how to engage and support businesses during the covid-19 pandemic. Research was required to understand the target audiences which needed more support/ outreach; advert, message and proposition testing and how to address issues SMEs were facing in terms of accessing business support schemes.

The approach.

We provided a robust, 600 sample poll of SMEs, providing consistent tracking over 22 weekly waves; an evaluation framework and KPI tracker, feeding into ROI models.

We conducted research to refine TV ads, and at one point to make the ROI case to withdraw expensive paid-advertising campaigns for more cost-effective digital ads which were having a similar level of impact. We also polled in local hotspots.

The conviction.

Greater ROI statistics, highly acclaimed nationwide campaign, and helping to underpin the economic recovery for the government.

An international survey of 14,220 adults aged 18 to 74 years from October 11 to 20, 2023. Participants were recruited from seven countries: Brazil, China, France, India, South Africa, the United Kingdom and the United States of America. The research powered global coverage for Project Liberty’s campaigns on technology and child safety.

DAILY TELEGRAPH DATA

2024

JLP provided bespoke election advisory to a variety of businesses including leading financial institutions and hedge-funds. Using a combination of JLP’s own modelling, expertise from the team and Advisory Board, JLP presented outcome probabilities and scenarios, consequences and impacts, and advice on bespoke issues - helping our clients stay ahead of the curve.

Reaching the hard-to-reach.

For the Centre for Social Justice's Two Nations report, JLP conducted a major programme of quantitative and qualitative research. This included a 6,000 sample poll – with a 3,000 nationally representative sample and a 3,000 sample of the most deprived – a hard-to-reach group that is extremely under-researched. Coverage of the polling's findings received substantial coverage in national media, including front-page reports in the Sunday Times and Sunday Telegraph.

BBC ARTICLE