What we do

 

strategic insight and advisory

We do not just deliver you the data from polling and research, but give you the insight and advice you need to execute your strategy - the ‘so what?’. This research-based advice, anchored in expertise in the real world of business, media and politics, gives you the edge you need to navigate challenges and identify opportunities confidently.

quantitative and qualitative research

Our comprehensive range of quantitative and qualitative research can enrich your decision-making. From the latest data modelling to in-depth interviews, our research services provide a holistic understanding of your target audience, how, and why they think.

campaign and communication development

We develop your messages and narrative by putting your audience first. From messaging to execution, we craft impactful campaigns tailored to your audience - based in sophisticated message testing strategies - ensuring you are always speaking in the language of your target audience.

 

Briefings and primers

Unlock essential insights with our tailored briefings and primers. Our comprehensive briefings provide a succinct overview of topics relevant to your business - whether an upcoming election or audience attitudes on an issue close to your firm. We draw on our own data and expertise, as well as partner experts from across the political and business world.

custom research

We do not just poll the general public, but can reach specific and niche audiences. In the last few years we have polled audiences ranging from technology CEOs, farmers in Ukraine, and supermarket customers. Our experienced team works closely with you to design and execute customised research projects that address your unique objectives and challenges.

Reach the world

We have conducted research across the globe, from Chatham to China. We understand the cultural differences that make a difference and work with the best partners to provide reliable research. And we have the case studies to back it up, delivering the annual research for the Munich Security Conference.